Email Campaign History
Returned Assets Division · completed campaigns, by type · drill down for detail · DRAFT for Rain
Cam 2 — New Cold14 campaigns · 54,557 sent · 1,997 replies (3.7%) · 664 opps
| Campaign | State/Month | Leads | Sent | Replies | Reply% | Bounced | Opps | Opp $ |
|---|
| Cam 2_RAD_New_FL_Jun2026_2nd | Jun2026 | 2,206 | 9,417 | 469 | 5.0% | 707 | 147 | $147,000 |
| Cam 2_RAD_New_FL_Aug2026_SM | Aug2026 | 1,635 | 7,279 | 309 | 4.2% | 671 | 96 | $96,000 |
| Cam 2_RAD_New_FL_Jul2026_SM | Jul2026 | 1,528 | 6,305 | 292 | 4.6% | 392 | 84 | $84,000 |
| Cam 2_RAD_New_FL_May2026 | May2026 | 1,291 | 5,561 | 138 | 2.5% | 610 | 47 | $47,000 |
| Cam 2_RAD_New_FL_Apr2026 | Apr2026 | 1,175 | 4,862 | 158 | 3.2% | 527 | 78 | $78,000 |
| Cam 2_RAD_New_FL_Jul2026_NM | Jul2026 | 1,130 | 4,759 | 86 | 1.8% | 308 | 34 | $34,000 |
| Cam 2_RAD_New_FL_Mar2026 | Mar2026 | 943 | 3,966 | 147 | 3.7% | 348 | 53 | $53,000 |
| Cam 2_RAD Cold Email (New_FL_LV) | — | 766 | 3,077 | 131 | 4.3% | 165 | 45 | $45,000 |
| Cam 2_RAD_New_FL_Jun2026_1st | Jun2026 | 687 | 2,845 | 57 | 2.0% | 142 | 22 | $22,000 |
| Cam 2_RAD Cold Email (New_FL_Big) | — | 433 | 1,682 | 32 | 1.9% | 68 | 9 | $9,000 |
| Cam 2_RAD Cold Email (New_Deces) | — | 452 | 1,609 | 89 | 5.5% | 61 | 21 | $21,000 |
| Cam 2_RAD_New_CA_Mar2026 | Mar2026 | 325 | 1,348 | 51 | 3.8% | 75 | 13 | $13,000 |
| Cam 2_RAD_UNC_OwnerEmail_Test_Aug2026 | Aug2026 | 217 | 973 | 10 | 1.0% | 98 | 2 | $2,000 |
| Cam 2_RAD Cold Email (New_MI_WY) | — | 215 | 874 | 28 | 3.2% | 53 | 13 | $13,000 |
Cam 4 — Old/Re-engage9 campaigns · 31,732 sent · 628 replies (2.0%) · 235 opps
| Campaign | State/Month | Leads | Sent | Replies | Reply% | Bounced | Opps | Opp $ |
|---|
| Cam 4_RAD (Old Lead)_FL_Mar26 | — | 1,231 | 5,137 | 127 | 2.5% | 374 | 51 | $51,000 |
| Cam 4_RAD (Old Lead)_Mixed May26 | — | 1,265 | 5,106 | 82 | 1.6% | 400 | 39 | $39,000 |
| Cam 4_RAD_Old_Mixed_Aug2026_TESTEmail | Aug2026 | 1,335 | 5,052 | 62 | 1.2% | 99 | 20 | $20,000 |
| Cam 4_RAD (Old Lead)_Mixed_Apr26 | — | 1,185 | 5,027 | 137 | 2.7% | 469 | 58 | $58,000 |
| Cam 4_RAD (Old Lead)_CA_Feb26 | — | 1,095 | 4,597 | 75 | 1.6% | 267 | 15 | $15,000 |
| Cam 4_RAD_Old_Mixed_Sep2026_Test | Sep2026 | 574 | 2,173 | 32 | 1.5% | 75 | 11 | $11,000 |
| Cam 4_RAD (Old Lead) | — | 504 | 2,103 | 60 | 2.9% | 170 | 22 | $22,000 |
| Cam 4_RAD (Old Lead)_CA_Mar26 | — | 471 | 1,964 | 44 | 2.2% | 123 | 16 | $16,000 |
| Cam 4_RAD (Old Lead)_Mixed Jun2026 | Jun2026 | 59 | 573 | 9 | 1.6% | 169 | 3 | $3,000 |
Other2 campaigns · 4,292 sent · 61 replies (1.4%) · 14 opps
| Campaign | State/Month | Leads | Sent | Replies | Reply% | Bounced | Opps | Opp $ |
|---|
| Summer Sales Push_Jun2026_QR | Jun2026 | 0 | 2,489 | 31 | 1.2% | 151 | 7 | $7,000 |
| Cam 1_RAD Email Campaign RL V.1 | — | 393 | 1,803 | 30 | 1.7% | 61 | 7 | $7,000 |
Draft note: historical data from the 25 completed campaigns (archived Oct 15), grouped by campaign type with per-campaign drill-down. Opens weren't tracked on these, so sent → replies → opportunities is the reliable funnel. This is a first pass — we'll shape the exact layout/metrics together.